1970s Vogue Magazine Diet
- 2 days ago
- 4 min read
An old Vogue diet , recently shared frequently on social media, has resurfaced:
The "Wine and Egg Diet" from 1977 .
Many people are curious about this diet, and some question whether it's effective in the short term.
The purpose of this article is neither to defend nor criticize the diet; it is to examine it objectively from a scientific perspective.
Without delving into fashion trends, historical context, or why people turn to such diets, we will only address the physiological, biochemical, and nutritional facts.
Diet
Published in Vogue magazine in 1977 , this plan was promoted as a 3-day rapid weight loss diet. The original menu was as follows:
Breakfast: 1 boiled egg, 1 glass of white wine, plain coffee.
Lunch: 2 hard-boiled eggs (poached is also acceptable, but hard-boiled is preferred), 2 glasses of white wine, plain coffee.
Evening: 150g steak, the remainder of the wine bottle (1 bottle per day), plain coffee.

Eggs (3 pieces) – 210 kcal
Steak (150 g) – 300 kcal
White wine (5 glasses, ~700 mL) – 490 kcal
Coffee (unsweetened) – 0 kcal
Total ≈ 1000 kcal/day
This plan totals approximately 800–1000 kcal per day — a very low-calorie diet for both sexes, considering the average daily energy requirement is 2000 kcal for women and 2500 kcal for men .



